Success today can feel like chasing a moving target. AI, digital transformation, and constant disruption are rewriting the rules of business. What I’ve learned is this. Disruption itself does not make or break a business; leadership breakdowns at the top do.

Our special guest in the latest episode of the Dr. Ginny Show is Zoilita Grant. Zoilita is a Hypnotic Business Coach, Keynote Speaker, and Author of Change Your Mind and Change Your Life, who has dedicated her life to showing leaders and entrepreneurs how to unlock success through the mastery of their own minds. Her story is not only extraordinary, it’s also proof of what happens when we learn to align our inner world with how we lead in the outer one.

The Power Within: Beliefs, Habits, and the Subconscious

Zoilita’s journey began at age sixteen, when she weighed 265 pounds. Without trainers, apps, or modern wellness programs, she turned to the library with her mother, checked out every book on hypnosis, and taught herself to reprogram her mind. Within a year, she lost 150 pounds.

How? By aligning her subconscious and conscious mind. She visualized success, created affirmations, and changed her habits. The lesson for leaders is clear: your beliefs and daily practices either accelerate or sabotage your performance. 

Many marketing sources, including Harvard’s Zaltman, suggest that as much as 95% of decisions may be shaped by the subconscious mind, rather than conscious logic. When left unchecked, that programming quietly undermines execution and leadership effectiveness.

For executives in Financial Services and STEM fields, defined by precision, risk, and innovation, the costs of misaligned leadership beliefs are staggering. Silos at the senior level reduce efficiency by 30% (McKinsey, 2025). Weak pipelines hinder succession and negatively impact attrition, costing organizations up to 2.5 times a leader’s salary in turnover (SHRM). Gartner reports that 71% of HR leaders cite change readiness as the number one capability gap for their senior teams.

These breakdowns are happening today in boardrooms, on project teams, and inside transformation initiatives across industries. And yet, as Zoilita shares, the most powerful computer in the world sits between your ears. When you align subconscious beliefs with conscious leadership, the potential for growth and innovation expands dramatically.

Becoming the CEO of Your Personality

One of the most powerful ideas Zoilita shared is this: your personality is like a committee. The judge, the skeptic, the rebel, the believer, all of them have a seat at the table. When we aren’t conscious, those inner voices run the show. When we become the CEO of our personality, we get to chair the meeting.

For leaders, this matters. A senior executive who hesitates to make decisions because of subconscious fears of failure will slow execution. A direct report who operates in silos due to old patterns of mistrust will hinder collaboration. Left unexamined, these habits become cultural defaults that erode performance.

We talked about how leaders can change these patterns, not by “faking it till you make it,” but by using transitional language, affirmations, and new habits that rewire the mind. Instead of “I struggle with leading change,” imagine saying, “I am in the process of becoming a change-ready leader.” Language shapes belief, belief shapes behavior, and behavior, in turn, shapes culture.

Under this premise, at ExecutiveBound, we surface the most significant leadership challenges and beliefs, and design tailored solutions that align with our partners’ business strategy and talent priorities. Whether it’s leadership consulting, executive coaching, or customized team sessions, our focus is to strengthen senior leaders so they can build trust, foster innovation, and drive execution without burning out their teams.

From Limiting Beliefs to Brilliance

Perhaps the most inspiring part of our conversation was when Zoilita reminded us: you create your reality with two things: your beliefs and your habits. She shared a story of a couple who ran a chiropractic practice. Intelligent, skilled, and dedicated, they were always broke. As they dug deeper, it turned out both held limiting beliefs about money—that wealthy people weren’t like them, and that wealth was incompatible with goodness. Once they replaced those limiting beliefs with empowering ones and adopted successful business habits, their outcomes changed dramatically.

That lesson translates to every corporate leader. If you believe innovation belongs to “the other department,” your teams won’t innovate. If you believe resilience is about working longer hours, your leaders will burn out. However, when you align your beliefs with your strategy and build habits that match the future you want, extraordinary results follow.

As International Coach Federation-accredited coaches, when we help senior leaders identify and shift these hidden breakdowns, organizations regain clarity and alignment, accelerating growth and shaping a culture of trust and collaboration.

Questions for Reflection

The insights Zoilita Grant shared remind us that leadership is not only about strategy, markets, or technology; it is also about people. It’s about mastering the inner game, aligning what we believe with how we lead. And that is where transformation truly begins.

So, I’ll leave you with these questions: 

What beliefs might be silently shaping your leadership culture?

How aligned are you with the way you show up as a leader?

What would it look like if your beliefs and behaviors fully supported your organization’s vision?

Your Next Bold Step

If you’re ready to break through the challenges holding you or your leaders back, let’s set up a Complimentary Discovery Session. 

If you haven’t already, join our ExecutiveBound Inner Circle community and avoid missing the valuable tools and strategies we’ll share weekly to help shift limitations into growth opportunities.

And if you’re ready to engage right now, take our Fearless Leadership Assessment, powered by our 5-Step C.A.R.E.S. Leadership Success System —a proven framework to build confidence, elevate leadership, and drive performance without burnout.

I look forward to connecting soon!

Lead with purpose, live with joy!
Coach Ginny

About Our Guest: Zoilita Grant is a Hypnotic Business Coach, Keynote Speaker, and Author who empowers small business owners and teams to unlock success through mindset mastery. In a world where success often feels elusive, what if the key to unlocking your full potential lies not in external circumstances but within your own mind? Learn more and explore Breakthrough to Brilliance. Use the Coupon Code UM300 for a limited time to receive 40% off. To connect with Zoilita, please email her at zoilita@zoilitagrant.net, visit her website at zoilitagrant.com, or follow her on LinkedIn.